We set lofty goals for ourselves and then spend a large part of our time striving to attain them. What takes so long to get to where we want to go is that nothing is easy. Choices have to made. Some of the choices can be very difficult to make. To eat local or eat organic? Low VOC paint or recycled paint? Where do we obtain our drinking water from? What kind of furniture should we buy? What kind of disposable goods should we use? Paper or plastic? These decisions are not only reserved for our private lives. They are becoming increasing imbued into the fabric of our business decisions. Trying to make the right decision isn’t so easy. But we don’t just want to be right. We want to be just, as well. Our conscience no longer allows most of us to choose convenience and cost OVER quality, safety and healthfulness. But what is right is dependent of the set of criteria that one values. Which is better? An organic tomato from Chile or a non-organic tomato from South Jersey? If you choose the organic tomato, you have to factor the transportation and energy needed to get it here. If you choose the Jersey tomato, then you have to compromise on the use of pesticides and herbicides. Hmmmmm. Carbon footprint or organic? Obviously, the perfect choice is an organic Jersey tomato. But that is not always possible. So a choice has to be made. And we have to live with that choice at the expense of something else that we value. And we have to embrace that choice and not beat ourselves up