Bully’s took “prime rib” from banquets and Sunday buffets to a menu that offered it every day in various sized cuts cooked to your individual taste. Bullington, an innovator of late night dining, began serving dinner until 12:15 AM nightly. He was also the creator of the “Keoki Coffee.” Keoki meaning George, his namesake, in Hawaiian. Bully’s success in La Jolla fueled their opening of Bully’s north in Del Mar in 1968. Timing is everything and in 1971 George, Lester and new partner, Frank Sanchez, brought J.D. to an A & W Root Beer stand in Mission Valley to become the managing partner of Bully’s East. Since then J.D., his wife Ginny and son Derek have become the sole proprietors of Bully’s East keeping the long-standing tradition of serving the best prime rib in town. A San Diego tradition since 1971, Bully’s is known for superior quality, exceptional value and of course, friendly service! Bully’s features award-winning prime rib, fresh seafood, steaks, ribs, sandwiches and a children’s menu. Whether it is brunch, lunch or dinner served late, it’s sure to be a pleasurable dining experience.